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Put Your Brand in The Spotlight

Second City Works and Kantar have come together to create Brandstage.

Brandstage is a discovery experience that breaks down the walls between brand and audience by marrying Second City’s improv-based content creation process with Kantar’s expertise in building brand strategy through consumer understanding. With improvisational performers as human stimulus, consumers get engaged quickly and reveal human truths that help you test hypotheses, explore creative territories, or drive brand innovation.

Brandstage in Action