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Second City Works and Kantar have come together to create Brandstage.

Brandstage is a discovery experience that breaks down the walls between brand and audience by marrying Second City’s improv-based content creation process with Kantar’s expertise in building brand strategy through consumer understanding. With improvisational performers as human stimulus, consumers get engaged quickly and reveal human truths that help you test hypotheses, explore creative territories, or drive brand innovation.

Brandstage in Action

Brandstage is all in the name: It literally puts your brand on stage—in the capable hands of expert improvisational actors and seasoned consumer research experts—and shines a spotlight on whatever issue is currently important to a brand. These include new creative ideas in need of pressure testing, areas of nagging brand or category ambiguity, demographical disparities or tensions, or overall brand perception.

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