Four empty chairs on a stage

The Brandstage Players

Brandstage combines Second City’s renowned ability to use improv, humor, and co-creation to break down barriers and reveal audience truths with Kantar’s extensive experience in uncovering consumer insights to aid clients in developing high-impact marketing and communication strategy.

Second City Works and Kantar logos

Second City Works

Second City Works is the professional services arm of the Second City, the famed comedy institution with theaters in Chicago, Toronto and Los Angeles. As the training ground of comedy greats like Tina Fey, Stephen Colbert, Bill Murray, Alan Alda, and many more, Second City has influenced the face of entertainment since 1959. Second City Works draws from the unique ensemble-based process for helping clients to create meetings + events, content + campaigns, and professional development programming that help inspire improved performance.


Kantar is home to some of the world’s leading research, data, and insights brands. Individually, brands such as Kantar Millward Brown, Kantar TNS, Kantar Media, Kantar Worldpanel, Kantar Added Value and Kantar Futures are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as provides access to the wider WPP group of companies and other partners.


Firefly was created by Millward Brown, bringing together some of the world’s finest qualitative agencies. We collaborate seamlessly to provide clients with the brightest creative and strategic research possible. Our single-minded objective: to drive brand success.