How clients have used Brandstage
Here are some examples of how Brandstage has worked for some of your favorite brands:
Snacking + Sports
One popular, playful snack wanted to understand how they could connect with sports fans. Brandstage helped the brand to understand the kinds of messaging and situations that felt authentic for sports fans, while better understanding what didn’t ring true and why. Together with consumers, the team was able to to deliver a rich creative brief that helped the agency go further, faster.
I was impressed with the speed and efficiency of it – how quickly you got to better ideas.
Financial Services + Small Business Owners
This brand wanted to get into the lives of small business owners to fuel new creative territories to break through in a cluttered market. As the performers played back the highs and lows of owning one's own business, they touched a nerve in the consumer audience that led to unprecedented honesty, laughter, and even tears. The brand was reenergized with a newfound empathy toward the consumer target and a deeper understanding of the range of emotions involved in the risk of pouring your heart into your own business.
Gen X Men + Breakfast
This healthy breakfast brand was missing the mark with their 40+ male consumers. The brand was aware that these guys were thinking about health & longevity, but talking about ‘healthy breakfasts’ made them feel, well, old. Brandstage uncovered unexpected ways into the conversation to keep it playfully young, responsibly adult, and right on brand.
We got to an awesome piece of creative coming straight out of this session! And even better, we just got the copy test results in, and it is OFF THE CHARTS.
CPG + Future-Proofing
One beloved brand was looking to the future. New product innovations would fundamentally change the product experience in a few years, and the brand needed to understand how to talk about the big changes without frightening their core customers. Brandstage provided the unique opportunity for the team to see their value propositions personified as stimulus for consumer reactions. The brand gained strategic insight that helped them focus more on the good stuff, uncover new opportunities to brag, and redline the promises that were too disruptive for loyal fans.
The ideas have the opportunity to develop. It was brilliant how you could get people beyond the functional benefit into more emotive territories.