Why Brandstage?
Discover why Brandstage works for brands
The typical marketing process is a game of telephone: insights to strategy to creative and finally out to the consumer audience.
Brandstage brings all of the players into the room together and puts the consumer at the center of that process to help remove the guesswork from branding strategies.
It’s disarming: Consumers see their perspectives acknowledged and reflected on stage. They share more boldly. The performers are skilled at connecting with the audience and giving them permission to be honest and vulnerable.
It’s generative: Improvisation generates more scenarios, characters, quotes, and metaphors per minute than any other process. Humor lowers the stakes to create a rapid abundance of possible directions.
It’s collaborative: Improvisation is an ensemble-based art form. In Brandstage, we work side by side to discover new territory, blurring the lines between the different functions within your team and the consumers. Side effects might include newfound empathy for the consumer – and each other.
It’s preemptive: By collaborating directly with your consumers to rapidly prototype ideas, you take less risk of a creative misstep in the marketplace.
We got to an awesome piece of creative coming straight out of this session! And even better, we just got the copy test results in, and it is OFF THE CHARTS.